ARTICLE BY Gabe Filippa
LeBron James’ Move to LA Offers Fresh Start for His Signature Line
King James and his move toTinseltownhas opened up new narratives for his signature line, as Nike prepare to construct his latest sneaker, the LeBron 16.
With the partnership entering its sixteenth year, Nike Vice President of Innovation spoke of the new storytelling opportunities born from LeBron’s move to the Lakers:
'He's coming to LA to do that. We're all excited to participate. If we can help him do that by, first of all, designing a product that helps him play at his highest level, that's job one. Job two, of course, is how can we leverage his personality moving to LA and kind of build a nice story around that. And then, of course, from that, style can be unique and interesting and it can be what I would call a groundbreaking kind of product."
No launch date as yet for the LeBron 16 (which has been in the pipeline for quite some time), but expect a flurry of LA iterations over the course of the 2018/2019 NBA season.