Le Coq Sportif London Bike Polo Open Recap

Recently le coq sportif got in touch with its cycling heritage by sponsoring the 2011 London Bike Polo Open. Fast and frantic, it was the German Supersonic team that prevailed to take the title from Call me Daddy on the final day. On show were le coq sportif's L’Eroica cycling jerseys and vintage racing memorabilia, and the French brand hosted a friendly game or two of boules for the 1,400 odd punters present. Check out the free wheeling action below!