05 Aug 2010

Industry News

Lacoste Steel Racquet Vid

Lacoste M85 Mid Silver 1 1

Lacoste celebrate their passion for tennis with a new video campaign to promote their Steel Racquet drop. Shot with a vintage sepia feel, the brand pays homage to Rene Lacoste's invention of the steel racquet (a massive milestone to the sport in 1963) and demonstrates just how integral Lacoste is to today's tennis scene. Check it out below. Go to 24teeth.com for more info and check out our New Release section here for more on the pack.

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05 Aug 2010

Industry News

For first-looks, up-to-date sneaker buying info, industry news and deep-dive features sign up to our mailing list!