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Kevin Durant Will Stay With Nike

Nba Kevin Durant

A week ago it didn't even seem to be up for debate, Kevin Durant would be mad not to take and there was no way Nike would play moneytalk in that heady ballpark. After all, Nike only turned a profit on KD's much smaller first deal last year, so making a profit off shoe sales after paying the reigning MVP 30 mil a year would prove nearly impossible. Under Armour probably didn't even want to profit, they would use KD as a loss leader, a champion to help establish their name in basketball sneakers for decades to come. Nike must have felt the threat, because they've re-signed Durant in what's believed to be a mega deal of up to $300 million, if he continues to perform well on the court. Whoah. Read more about it at ESPN, and look forward to more Nike KD sneaks coming at cha soon.

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