ARTICLE BY Minh Vuong
Kerby Jean-Raymond
Reebok Cratemaster

Kerby Jean-Raymond is Leaving Reebok

Kerby Jean-Raymond has announced that he will be stepping down from his position as Global Creative Director of Reebok, effective from March 1. This ends the designer’s tenure in a senior leadership role with the brand, which began in October 2020 in the newly-created title, Vice President of Creative Direction.

While Jean-Raymond has worked with Reebok since 2017, and his time as creative director was relatively short, he achieved some major projects. One that comes to mind is the short film Cratemaster, which highlighted the youth of Brooklyn and their love for basketball. The designer also brought to life some of the brand’s more experimental models via his Pyer Moss label collaborations.

The final Reebok by Pyer Moss – Collection 4 assortment will release in late March as Jean-Raymond’s swan song from the brand.

‘I enjoyed my time with Reebok and wish the company well in all of its future endeavours,’ said Jean-Raymond.

‘We want to sincerely thank Kerby for his many contributions to Reebok,’ said Reebok President Matt O’Toole. ‘The positive impact he has made on the brand will be felt for years to come. We wish him the very best.’

Reebok have yet to announce a replacement for Jean-Raymond’s role.

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