Kendrick Lamar Performs Moving Concert For Reebok

Newly crowned Billboard album chart king (Kunta), Kendrick Lamar has delivered a moving concert in collaboration with Reebok overnight. No, not moving as in emotionally touching, moving as in your GPS coordinates changing every second because you're running down streets. Brands organise group runs all the time, but this Reebok-sponsored get together came with a surprise twist, as Lamar intercepted runners on their journey and performed a set of his hits while jumping about aboard a flatbed truck. Anarchy ensued, of course, as hundreds of innocently loitering Kendrick fans couldn't believe their eyes and joined the throng, which wound up at the Reebok Lounge on Melrose Avenue. It's a pretty clever promo from the Bok for the new , and we suggest you hit up Instagram to get many peeps' eyewitness perspectives. Watch the bootlegger from one fan running the streets with K Dot below...

https://youtu.be/0x1ZN2rhVC0