ARTICLE BY Boon Mark Souphanh
Kanye West Claims He’ll ‘Bring adidas and PUMA Back Together’
We know Kanye West doesn’t shy away from making a bold statement, but his latest Twitter exploits have certainly raised more than a few eyebrows. Declaring himself the ‘head of adidas’, Kanye says he wants to reunite adidas and PUMA, bringing to an end a legendary rivalry which was born over 70 years ago.
In the same Tweet, Kanye also not-so-subtly threw shade at the Big Cat, stating that PUMA’s designs are ‘embarrassingly trash’, and that he’d ‘personally design’ both brands and make ‘everything ok’ – whatever that means. He later Tweeted an apology. ,
We can’t see Kanye’s vision materialising anytime soon, but PUMA’s recent market activity suggests they probably don’t need his help right now. Fun to contemplate the idea, though…
