K-Swiss X Kenny Powers - Tubes
K-Swiss team up with Eastbound and Down star Kenny Powers for a hilarious video campaign to promote their new Tubes running shoe. Known for his dry, in your face sense of humour, Danny McBride encapsulates the delusional Kenny Powers with ease, spreading his side splittin' charm to give the good word on K-Swiss' newest sneaker model - a lightweight training shoe featuring the patented Tubes cushioning technology. Each vid reinforces the TUBES performance story: lightweight responsiveness, cushioning, stability, and flexibility all combined. The campaign pits Powers against renowned athletes including Jeremy Shockey of the New Orleans Saints, Patrick Willis of the San Francisco 49ers, and Urijah Faber, the MMA Fighter and WEC Champion known as The California Kid. Check out some of the videos below, and catch the entire series here.