K-Swiss Classic Vid Series - Venice Cruisers
K-Swiss hit us with their third and final film from Venice, CA-based director/photog duo Drea Cooper and Zackary Canepari for their Classic Vid Series. This installment follows Thomas Dugan, founder of local bike shop Venice Cruisers, through his native town of Venice. An avid fan of iconic American bike brand Schwinn, Dugan buys, sells, restores and customizes bikes out of the space. (He specializes, of course, in Schwinn bicycles.) Dugan’s work celebrates Schwinn’s Americana heritage while simultaneously keeping the brand relevant to the youth that frequent his shop.