Inside Tokyo, Japan’s Newly Opened Jordan World of Flight Shibuya
Jordan Brand have opened a massive retail concept called the Jordan World of Flight Shibuya, situated in Tokyo, Japan. This is the first Jordan-only store in the nation and the second Jordan World of Flight location after Milan.
This top-tier brick-and-mortar location spans 9200 square feet in the bustling Meiji Dori Street, right near the famous Harajuku area of Shibuya. The store houses the best Jordan Brand products, plus unique customer experiences, including customisation stations and footwear demonstrations. There’s even a dedicated space known as the Content Studio for customers to film unboxing videos and such. What a time to be alive.
‘Following the launch of Milan, Jordan World of Flight Shibuya provides another unique expression of basketball culture. Tokyo serves as the perfect backdrop, a city that is constantly pushing the edges of innovation, fashion, music and art,’ said Craig Williams, president of Jordan Brand.
‘Alongside a best-in-class retail assortment, World of Flight is a manifestation of the full potential of the Brand. By connecting with people around the world through the values the Jumpman represents, we hope to create even deeper ties to our consumers and underline the culture that unites us all.’
Jordan World of Flight Shibuya is located on the first floor of the Jingumae Media Square building.