Jordan Melo M7 'do Whatever It Takes'

The Nike fam continues its onslaught of zingy new commercials, this time giving Carmelo Anthony more than one starring role in Jordan Brand's 'Do Whatever It Takes'. Melo takes over your screen, playing everyone from coach to commentator to courtside fan to... himself (x10). The spot doesn't just showcase the man's versatility, but also spotlights his new Jordan Melo M7 signature shoe. Via CounterKicks.