ARTICLE BY Cesca Benson
Jordan Brand's All-Star Weekend Program is Jam-Packed
All-Star Weekend is one of the biggest events on the NBA calendar, and one of the most fruitful on any sneakerhead’s annual schedule. With the day fast approaching, Nike and Jordan Brand have released their program, and it’s a big one.
In Charlotte, where the game will take place, they’ve lined up a whole weekend of events. The Owners HQ at the city’s Mint Museum will feature workshops and panels, Hyper Adapt BB and Why Not Zer0.2 on-court try-ons, and a SNKRS pop-up shop.
There’s also plenty of action planned elsewhere in the city, including House of Hoops product customisation, design workshops, and an exhibition of vintage basketball shoes.
If you’re in Charlotte, the festivities kick off on February 14.