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20 Feb 2011

Industry News

Jordan Brand G-Shock - New Pics

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The Jordan Brand G-Shocks were one of the surprises of this year's All Star weekend. Extremely scarce, the few that went on sale were could only be found at Westfield Culver City Mall’s Footaction. Thanks to Kicks on Fire for these pics of the instore display. News via G-Street.

G-SHOCK DRAFTS NIKE JORDAN BRAND FOR NEW COLLABORATION

Casio G-Shock teams up with Jordan Brand, a premium label of athletic footwear, apparel and accessories inspired by the dynamic legacy and vision of basketball legend Michael Jordan. Available during NBA All-Star Weekend in limited quantities, the G- Shock X Jordan Brand Collection scores big with classic G-Shock appeal and Jordan’s distinct style.

Three models strong, the G-Shock X Jordan Brand Collection includes the electric blue with subtle royal blue details DW6900CB-2, the fire engine red paired with black and orange contrasts DW6900CB-4 as well as stealth black on black GD100B-1. Each timepiece is emblazoned with the iconic Jordan Jumpman logo.

“G-Shock is proud to partner with one of the most recognized brands in sports,” said Shigenori Itoh, Vice President of Casio’s Timepiece Division. “The Jordan brand brings an undeniable heritage and high level of aspiration to G-Shock’s high performance wrist watches.”

Performance features include shock resistance, water resistance to an incredible 200 meters, flash alert, multi-function alarm, countdown timer, 1/100 second stopwatch and 12/24 hour formats.

The G-Shock X Jordan Brand Collection will be available during NBA All-Star Weekend for $100 at Footaction. For more information, visit www.gshock.com

20 Feb 2011

Industry News

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