ARTICLE BY Ross Dwyer
Joe Freshgoods x Vault by Vans
Joe Freshgoods x Vault by Vans

Joe Freshgoods Teases Vault by Vans Colab

Joe Freshgoods is adding another brand to his ever-expanding Rolodex of A-list collaborative partners: Vans. The Chicago-born designer recently teased co-branded JFG x Vault by Vans boxes during a dozens-strong photo dump on his Instagram Stories, and though it's yet to be revealed exactly what the colab is, the hype machine has already begun spinning.

Freshgoods is a master of using potent taglines for his co-branded footwear projects – think the 992 'No Emotions Are Emotions,' 990v3 'Outside Clothes' or the 9060 'Inside Voices' he created with New Balance – and his slogan of choice for his inaugural effort with Vault by Vans appears to be 'Everything Happens for A Reason.' In case you had any doubt just who the colab was with, Freshgoods took the time to write 'b*tch I'm back' on a piece of Vault By Vans-branded stationary as well. The box is done up in Freshgoods' signature soft pink and cream tones, indicating (but not confirming) that those shades might be used on the shoes themselves as well.

Those who haven't been following Freshgoods' career quite as long may think of him as just a New Balance partner, and although he's released three colabs and creative directed the popular 'Conversations Amongst Us' collection for NB, his collaborative history also includes work with Converse, Nike, New Era, Mitchell & Ness, Snapple, McDonald's and his hometown Chicago Bears, among others. It appears as if Vault by Vans will be joining that storied list sooner rather than later, so be sure to keep it locked here for more info as it's made available!,

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