Joe Freshgoods Reveals New Balance 993 Collaboration

Joe Freshgoods continues to expand his partnership with New Balance, the Chicago native this time collaborating on a trio of pastel-coloured 993s. Officially dubbed the ‘Performance Art: Made to Wear Well’ collection, the project was originally released via Joe’s Instagram Stories earlier this month.

Manufactured in grey mesh base layers and playful pastel suede overlays, each 993 is paired with a yellowed, faux-aged midsole intended to elevate the heritage aspects of the silhouette. Each model will also come with a ‘Performance Art’ card explaining the inspiration behind the project.

Look for the Joe Freshgoods x New Balance 993 ‘Performance Art: Made to Wear Well’ collection to land at New Balance over the coming months.

Joe Freshgoods has been on a roll with New Balance of late, recently remixing the 9060, 550, and 2002R – three silhouettes that have owned the zeitgeist in recent months. For more on Joe Freshgoods, make sure to track down ,Issue 45 of Sneaker Freaker, where we interviewed the designer after his red-hot 990v3 collaboration.

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