ARTICLE BY Ross Dwyer
JJJJound x New Balance 990v3
JJJJound x New Balance 990v3
JJJJound x New Balance 990v3
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JJJJound Reveal Another New Balance 990v3 Colab

The Montreal-based masters of minimalism at JJJJound have quite a way with New Balance's classic 990v3. Their first-ever NB colab was a 990v3 that was released in 2018 and sells for four figures today, and they returned to the model in 2021 as well. Now, JJJJound have revealed that they have a third 990v3 on the way by posting a single photo of the upcoming style on their Instagram.

The new shoe's upper uses an earthy brown tone that's a few shades darker than the above-mentioned 2018 colab, then embellishes its mesh and suede expanses with stark black accents. Down below, the ENCAP midsole is all-black, a familiar choice that was also present on last year's JJJJound x New Balance 990v4 as well as other popular colabs like the Aimé Leon Dore x New Balance 993. If past colabs are any indication, there should be a small hit of JJJJound branding somewhere on the shoe – but it's not visible in this photo.

A release date for the JJJJound x New Balance 990v3 has yet to be announced, but the caption of their Instagram post alluded to an SS22 release, which means it'll likely be dropping in the coming weeks.

While you wait, get the lowdown on JJJJound's entire collaborative footwear history right here.

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