Go Inside the Midnight Launch of JD Sports' First New Zealand Store at Sylvia Park
Last week, JD Sports opened their first retail location in New Zealand, picking out some prime real estate within the Sylvia Park shopping centre in Auckland. Hundreds of keen sneakerheads braved overnight queues for the November 10 midnight grand opening, which was highlighted with big drops and fun activations.
The latest brick-and-mortar in the company’s expansive global retail network boasts an extra fresh fit-out, aligning its interiors to that of their key international locations including Times Square, NYC and the new Stratford flagship in the UK.
As expected the walls were chock-full of fresh arrivals from staple brands like Nike, adidas and ASICS, which were also joined by some JD-exclusive labels including Pink Soda Sport and McKenzie. While options on-hand were seemingly endless, there's no doubt that the store’s first customers had clearly set their sights on some specific products.
After stoking flames on their social channels for weeks leading up to the launch, they greeted over 400 customers who were waiting in camping chairs for a massive Dunk and Air Jordan drop that would be available from exactly 12:01am. And those happy campers had their patience rewarded with first dibs on a well-stocked selection of the year’s best releases. Crep Protect were also on board to help out the first 150 arrivals with complimentary sneaker care for their new acquisitions.
While online sneaker shopping has become increasingly popular in recent years, it was a nice switch up to do things the old-fashioned way, IRL. The late-night excitement even prompted some local media coverage from curious on-lookers! To coincide with the grand opening, JD Sports have also launched a dedicated online store for New Zealand customers.
Make sure to pay a visit soon!
JD Sports Sylvia Park
286 Mount Wellington Highway