JD Sports Bourke Street Goes Beast-Big on Opening Weekend
just dropped an absolute monster on Melbourne’s retail scene, flinging open the doors to their largest flagship in Australia and New Zealand. Spanning two fully loaded levels at Bourke Street Mall, this new location is more than just a store – it’s an unadulterated fortress of fire.
Before the shutters officially rolled, JD set the tone with an invite-only preview that gave friends and fam of the brand a first crack at the new space, with exclusive access to the full fit-out and early dibs on key releases. El Jannah came in hot, dishing up crispy Lebanese-style charcoal chicken and falafel that had punters licking their fingers between cops. For those chasing glory, the boxing machine delivered bragging rights one punch at a time. There was even a Stanley Cup customisation station, letting shoppers add a personal twist to their hydration game. And, of course, no JD launch is complete without a live soundtrack – the in-house DJ kept basslines thumping all night long.
Once the doors were officially thrown open to the public, the sneakerheads rolled in thick and fast to peep JD’s new crown jewel – from the city's budding hoopers to suburban run-club veterans and every stripe of footwear fanatic between – and they were met with walls of smoking hot sneakers. The offering was fuelled by retro classics like the and ‘Black Metallic’. Pavement pounders hunted PB-shavers from the line, while lifestyle heads locked in , GELs of every flavour, and galore. Add an expanded lineup of women’s exclusives, JD-only drops, and terrace classics, and you’ve got a floor-to-ceiling feast of footwear.
On Saturday, we saw the JD x Nike Vault unlocked outside the front of the new store – a glass-encased treasure chest packed with heat from the archives, including the , and Lucky punters scored pairs for free, with Nike x Syna Tech Fleece tracksuits and socks thrown in to complete the fit. It wasn’t just a sneaker flex – it was a full-blown grail drop that lit up social feeds.
At the heart of the new store lies the globally designed, digital-first ‘Home of Air’ – an immersive Nike space dedicated to all things Air. From heritage icons to future-forward flexes, the shop-in-shop brings Nike’s game-changing tech to life with interactive displays, curated exclusives, and wall-to-wall Swoosh energy. It’s a sensory slam dunk for sneakerheads and Air Max disciples alike.
Beyond the Bubble, JD’s stacked lineup spans On Running, adidas, ASICS, PUMA, New Balance, and more – with racks of performance gear, lifestyle apparel, and accessories to match your every move.