Elite Heat Incoming at JD Sports’ Two-Level Melbourne Flagship Store
Clear your closets, sneakerheads – are dialling it all the way up. On July 10, they’ll officially bust open the doors to their latest global flagship store across Australia and New Zealand, right in the heart of Melbourne’s CBD. Spanning two full levels of sneaker heat, their Bourke Street store will launch with a bang – and then keep the party rolling for four full weeks of retail ruckus.
Now, let’s talk stock. JD’s coming in hot with the latest and greatest from , and plenty more.
Whether you’re chasing Jordans, Air Max, terrace classics, women’s exclusives or performance gear, Bourke Street will have one of the deepest benches JD have ever assembled in one location. Expect wall-to-wall heat and size runs for the whole squad.
Old-school hoopers, your time is now! The ‘White Cement’, ‘Black Metallic’, and are back in rotation – three of the hardest-hitting Jumpman retros in recent memory. You'll also spot another Jumpman that's cold hard cash: The Air Jordan 3 'Pure Money'. And if you're feeling fancy, there’s even a pair of ‘Bred’ ready to lace up for the black-tie ballgame.
Pavement pounders can get their fix with all the latest performance gear like the Adizero Evo SL, while have more options than they can throw a foam column at. In your era? Good for you – there's GEL absolutely everywhere, including in the bring-back of the 1 in the latest JD-exclusive colourways.
Out front, JD and Nike are cooking up a never-before-seen ‘Vault’ loaded with high-heat Swoosh product. It’s being kept under wraps until the weekend… but trust us, you’ll want to be there to see what drops.
And for one very lucky sneakerhead, things are about to get seriously spicy. JD Sports and Sneaker Freaker are handing out the keys to the kingdom – early entry to the Bourke Street flagship before the doors officially open, plus a freshly cut $1000 voucher to splash on whatever’s burning hottest on the shelves. No crowds, no chaos – just you, the sneakers, and a big old pile of JD cash.
Entries are open now, with all the details in the IG post above. Just be quick – comp closes July 3, and the winner needs to be ready to hit Bourke Street bright and early on July 10.
Two levels. Unlimited heat. One hell of a Vault. JD Bourke Street ain't playing fair – and neither should you.