J Balvin’s Personal Sneaker Collection Hits the Auction Block
2025 is set to be a blockbuster year for Colombian singer ‘The Prince of Reggaeton’ is gearing up for his much-anticipated Back to the Rayo tour, marking his return to North American arenas after a long six-year break. The tour will celebrate his Grammy-nominated album, Rayo, with 27 scheduled stops.
J Balvin is also hooking up with JOOPITER, a digital-first auction house and content platform founded by to host the Pa La Cultura auction. Featuring a collection of works that spans fashion, sneakers, art, and collectibles, the items are taken directly from Balvin’s own collection.
Sneaker highlights include a Friends and Family edition of his collaboration, a customised x by and Verdy’s Girls Don't Cry x Pro SB QS.
The reggaeton megastar is no stranger to the sneaker game. Over the years, J Balvin has delivered several standout collaborations with Jordan Brand, including the Air Jordan 1 High OG 'Colores y Vibras', the 'J Balvin', and the 'Medellín Sunset' and 'Rio'.
The auction will be open for global bidding at from December 2 to 12, 2024.