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New Balance Grey Store Hong Kong Pop Up

Intriguing New Balance 997s Spotted at Hong Kong Pop-Up!

New Balance Hong Kong are hosting a pop-up retail space called ‘The Grey Store’. You guessed it: everything in stock is, in some capacity, grey.

Carrying styles from the 99x series, what has caught our eye the most is the grey USA made ,997 with the usual tongue embroidery relocated to the lateral panel. And the N-logo has been completely removed.

Another interesting release is the 997S Fusion in the OG grey colourway, also Made in USA. With no word of an online release anywhere, going direct to Hong Kong may be your only way.

‘The Grey Store’ is a takeover of C.P.U. store located at 18 Wyndham St, Central, Hong Kong. It’s only around between August 23 to September 9, so get there quick!

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