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29 Sep 2009


Hellz Bellz 'midnight Riders'

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Hellz Bellz is back with a new collection inspired by the great Aussie flick, Mad Max. Mixing up leathers and fur trims with bold, edgy designs, continue their takeover on the female streetwear industry. With so many brands geared towards the ladies falling by the wayside, it's great to see Hellz still making massive waves! Look set for the collection to drop this season at all good Hellz Bellz retailers. For more info, check out the press release below.


Contemporary fashion brand Hellz is pleased to present their Fall 2009 Delivery 2 collection ‘Midnight Riders’, photographed by Brooke Nipar.  By utilizing dark themes found in the iconic 80's flick ‘Mad Max’, ‘Midnight Riders’ aims to represent the ideology of the subversive in not only fact and fiction, but fashion as well.

Black, pewter gray and grenadine red are colors present throughout the collection to set the tone and to compliment the progressive and functional silhouettes by drawing attention to the details of each piece. New interesting pieces in this collection include; the ‘Krueger’, a unique play on a pullover jacket with a hidden hood underneath a high profile collar and the ‘Hammer’, a slouch-fit cotton canvas pant with contrasting grenadine red fabric pocket lining, welt back pockets and functional button details.

Clever silhouettes, unique details, and the use of simple colors emphasize form and function while creating a true display of female strength, sensuality and independence that is: ‘Midnight Riders.’

29 Sep 2009


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