HELEN KIRKUM Creates Bespoke ASICS for Footpatrol's 20th Anniversary
Earlier this year, was chosen to receive support from ' Crafts for Minds program, which saw Kirkum's studio rework 30 pairs of in support of Right to Play. Now ASICS and Kirkum are continuing their partnership, this time celebrating .
For this endeavour, Kirkum has created 20 bespoke and exclusive pairs, each being a one-of-one design, as with all HELEN KIRKUM creations. Giving each shoe its own look, offcuts from a selection of ASICS silhouettes have been utilised, which have then been constructed atop key models from the brand, including the , GEL-NANDI OG, GEL-PRELEUS, and the . Extra detail is given by a collaged ASICS logo.
On the collaboration, Kirkum said: 'We love doing these projects, it gives us a chance to be creative, wild with design and not conform to the norm, things that we couldn't create in factory-made production. All the scraps that comprise the sneakers are mixed together to create a vibrant collage aesthetic - for the theme for the project, we wanted to reimagine a traditional British garage sale. When I was thinking about pieces I had to use and the off cuts to utilise, as well as these odd mismatched silhouettes we collected, it reminded me of a garage sale where everything's muddled up and you can find some amazing gems among that.'