Heineken and The Shoe Surgeon Fill the ‘Heinekicks’ With Real Beer
Beer brewers Heineken have commissioned The Shoe Surgeon to produce a highly limited run of the custom ‘Heinekicks’ sneaker – which has lager in the sole! Given the brief of ‘Walking On Beer’, TSS took things literally and filled these shoes with Heineken Silver, the latest brew from the red star brand.
Inspired by the idiosyncratic green, red and silver of Heineken’s latest drop, TSS recreates these colours on this hi-tech looking sneaker. The green overlays take on a lenticular effect, shining against an equally bright silver upper. Red hardware including laces and lining add the prerequisite Heineken pop without veering into Christmas territory. Built into the tongue is a removable bottle opener to pop off caps and lids at a moment’s notice.
Of course, the pièce de résistance of the ‘Heinekicks’ is the golden beer swishing around in the translucent midsole. According to the brand, the measure of Heineken Silver has been carefully inserted using a ‘specialised surgical injection method’ to ensure not a single drop spills out. They also promise a unique on-foot experience as the weight of the sole shifts from back to front and vice versa.
Of the 32 examples of the ‘Heinekicks’ reportedly made, seven will be available to acquire in Singapore later this year. In the meantime, pairs will be on display from August 11 at the Limited Edition Vault at 313@Somerset, which forms part of Project Future organised by Culture Cartel x 2MR Labs.
Thirsty for more beer shoes? Check out The All-Time Greatest Beer-Inspired Sneakers here.