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16 Aug 2010

Industry News

Grast Concept Store Opening

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Catching the subway in NYC will never be the same again with new store, Grast opening its doors catering to all the graff heads and NYC subway art cats. Providing commuters with a ballistic haven of bright lights and limited edition product, the dark depths of NYC's underground will be set ablaze in the mezzanine of the 42nd Street and 8th Avenue subway station. With proddy ranging from as cheap as $5, nothing in store will ever hit over the $100 mark, so you're bound to find a swag full of bargains at Grast aka Graphic Store. Check out the press release below for more info.


New York City is waiting in anticipation for the opening of Grast (simply put -graphic store.) Grast is now open in the mezzanine of the 42nd Street and 8th Avenue subway station. Grast will be the first subway store of its kind to open in the US. Grast's vision comes from industry veteran Merwin Andrade, who said he wanted to create a space unlike anything anyone has ever seen in the dark, dismal retail spaces under the NYC city streets. Andrade stating "I wanted to create an atmosphere where the first 20 seconds upon entering the store you feel a sense of zen. The bright, eye catching and well designed store removes you from the fact that you are in the subway."

Grast will be specializing in hard to find items, including original NYC Graphic artist products. Grast collaborated with many well known Art Directors and artists who will be creating specialized store items including one of a kind store branded t-shirts. "I saw a void in the untapped market of the NYC subway and wanted to pay tribute to the history of the subway; including the NYC underground art scene and old school graffiti artists."

Price points will be kept low enough allowing for pretty much anyone to be able to come into the store and purchase, starting at a very low $5 and going only as high as $100. Andrade has plans to grow Grast.

16 Aug 2010

Industry News

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