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GOAT Launches Black Friday Augmented Reality Experience

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Goat Black Friday 2018

Online sneaker marketplace annual is set for a change-up this year, with a new Augmented Reality (AR) experience introduced for the first time. Encouraging users to explore 125 destinations across the globe, this year’s instalment has over 1,000 prizes on offer.

GOAT’s worldwide Black Friday takeover offers users the chance to purchase rare shoes at or below retail price, win sneakers for free, and even win up to $10,000 in GOAT credit. All registered participants start at 100 tickets for the drawing, with the opportunity to earn bonus tickets by using GOAT’s map to explore sneaker culture worldwide and share location-activated AR objects.

There’s 125 points of interest throughout the map, including historic sites tied to ‘Greatest Of All Time’ athletes like Michael Jordan, Serena Williams, Muhammad Ali and Wayne Gretzky.

Users can also earn 100 extra tickets for visiting points of interest in real life to activate and share 3D AR objects to social media. GOAT app users will also receive push notifications when they’re near a featured destination to capture their local AR experience.

Sites to explore include Flight Club NY and LA, Sneaker Street in Hong Kong, the iPhone debut at Moscone Center in San Francisco, NOWHERE in Tokyo, and yours truly, Sneaker Freaker HQ in Melbourne.

Participants can enter the drawing anytime until November 22 at 11:59PM PT. Winners will receive an email and push notification on November 23 at 12PM. Head to for more info.

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