GOAT and Michael B. Jordan Launch Exclusive Sneaker Raffle Supporting GirlTrek
GOAT have partnered with actor Michael B. Jordan to raffle off five exclusive sneakers, with all proceeds going to GirlTrek, the largest public health non-profit for African-American women and girls in the United States.
Created by The Shoe Surgeon, each custom Jordan Brand sneaker is inspired by one of Michael’s favourite movies, including The Nightmare Before Christmas, Casino, Sandlot, Coming to America, and The Last Dragon.
‘I’ve loved sneakers since I was a kid, and there are so many people in the sneaker community that inspire me,’ said Michael B. Jordan.
‘Coming up at a time where I couldn’t afford all these kicks, I would use my imagination to think about what my sneaker would look like if I had a chance to build it. Knowing that designing a pair of kicks has always been something I wanted to do, my best friend Sterling Brim introduced me to The Shoe Surgeon who provided me with an opportunity to combine my passion for sneakers and film and design some incredible sneakers inspired by some of my favourite movies. I’m excited to partner with GOAT to showcase my custom kicks to a community that loves sneakers as much as I do. More importantly, I’m excited to help bring awareness to the health movement amongst African-American women, a cause that’s close to me and my family.’
As the USA’s largest public health non-profit for African-American women and girls, GirlTrek encourages women to use walking as a practical first step to inspire healthy living, families, and communities.
You can enter the raffle by purchasing tickets on the GOAT app and GOAT.com, with entries closing on September 27 at 11:59pm PT. Winners will be announced on September 28. We got our fingers crossed for you!