G-Shock and Bodega Cook Up One Last Colab for 2018
The year’s nearly done and dusted, but G-SHOCK are cooking up one last colab to see out their 35th anniversary celebrations.
Joined by Boston stalwarts Bodega, they’re serving up a slick DW-6900 that celebrates the quiet quality G-SHOCK are known for. It sports ‘hidden in plain sight’ across the band — a reference to both Bodega’s deceptive storefront and G-SHOCK’s commitment to top-notch utilitarianism.
The spaghetti-tin packaging also celebrates the everyday magic of the canned staple, and doubles as a stash can for anything nefarious you need to hide in plain sight.