Fortnite and Balenciaga Link for Physical and In-Game Clothing Colab
High-fashion house Balenciaga, helmed by Demna Gvasalia, has linked with Epic Games’ Fortnite, bringing luxury fashion to the popular video game. They’ve created an extensive collaborative clothing collection that will feature a limited-run of hats, hoodies, t-shirts and accessories. Some of Fortnite’s favourite characters will also have new in-game Balenciaga-branded choices, such as high-end Pickaxes and Back Blings!
‘Our partnership with Epic didn’t start with Fortnite, actually’, says Gvasalia, artistic director at Balenciaga. ‘It started with our own first video game, Afterworld, which we built using Unreal Engine to debut our Fall 2021 collection. From there, we have continued to be inspired by the creativity of Unreal and Fortnite communities. It made total sense, to me, that we collaborate further by creating these authentic Balenciaga looks for Fortnite and a new physical Fortnite clothing series for our stores’.
Check out the imagery of the whole collaboration above! Throughout this week, there will be an in-game retail store that will be showcasing the digital Balenciaga x Fortnite collection. The physical offerings are available now via the brand’s webstore and select stores.
Video games linking with the fashion world are by no means a new thing, check out the all-time greatest video game–inspired sneakers here!
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