Fortnite and Jordan Brand Celebrate the Return Of the Air Jordan 11 'Cool Grey'

As sneakers continue to make a mark in the ever-evolving metaverse, Jordan Brand are stepping into the world of Fortnite once again, using the uber-popular battle royale game's sandbox world as a festival ground to celebrate the launch of the Air Jordan 11 'Cool Grey'. Following up a 2019 initiative that saw the Air Jordan 1 get spotlighted in an entirely new Fortnite game mode, the 'Cool Grey' will be highlighted by entirely new Outfits and Cosmetics in-game, as well as a brand-new experience in the Fortnite Creative Mode that's called 'Jumpman Zone'.

The new Outfits and Cosmetics include the Swish outfit, with Crossover and Downtown variants, and the Hangtime Outfit, available in MVP and Playmaker variants. There's also a new Dunk emote and a 'Cool Grey'-themed piece of Backbling. Each item is dressed in a 'Cool Grey'-appropriate colour palette of grey, black and white. The 'Jumpman Zone' initiative will let Fortnite players partake in scavenger hunts for in-game artefacts, engage in all-new trickshot challenges and even unlock special Air Jordan-inspired 'MVP' areas.

Jordan Brand's second expansion into the digital world of Fortnite follows closely on the heels of Nike's brand-new 'NIKELAND' world in Roblox, showing the Swoosh's seriousness in owning the digital space and presenting their products to consumers in a virtual fashion that they hope will increase brand loyalty and sales in the physical world.

Expect all the Fortnite x Air Jordan 11 'Cool Grey' content to go live in the game come December 1.

Want more Jordan Brand news? Check out SF's roundup of the best Air Jordan releases of 2021 here.