Foot Locker Bring Women to the Fore with New Retail Experiences
Looking towards 2021 and beyond, Foot Locker AU are championing women in the global sneaker and streetwear communities, with plans to support the cause via exclusive shopping experiences across the country. Committed to providing the latest releases for the female consumer, the movement is already in full swing, with key Foot Locker locations at Carousel, Tea Tree, Parramatta, Booragoon, and George Street all fitted out with brand new spaces tailored for women.
The George Street store kicked things off back in October, re-opening the doors to their premium, revamped retail space to unveil a dedicated women’s level with an expanded range of sneakers, apparel and accessories. It marked the first time Sydney sneakerheads could cop the unique range in store. Previously, women’s activewear and sports apparel was only available from Foot Locker’s QV Melbourne Power Store.
The dedicated level at Foot Locker’s flagship Sydney store not only reflects the growing influence of women in the sneaker community, but also their demand for fresh kicks and exclusive apparel from the world’s best brands. The renovation refreshes and modernises the George Street location, as well as establishes the new women’s section across its entire mezzanine level.
‘We are really excited to bring this distinctive shopping experience to Sydney after seeing firsthand the passion and strength of its female sneaker community,’ said Natalie Ellis, Foot Locker Pacific Vice President and General Manager at the time of George Street’s re-opening.
‘Our stores play a key role in sneaker and streetwear culture across Australia – particularly in Sydney – and we are thrilled to offer a dedicated shopping experience with curated brands and products to a loyal and engaged female market.’
Stocked with brands like Nike, Jordan Brand, adidas, PUMA, Under Armour, ASICS, Converse and Lacoste, the George Street renovation only represented the beginning, with more refurbished stores with dedicated spaces for women’s sneakers and apparel launching in the subsequent weeks.
A week later, the Carousel store in Perth unveiled its fresh women’s shopping experience, supported with a stunning art installation by local artist Hans Bruechle (,@handbrakeart), before the Tea Tree store in Adelaide joined the festivities with their own revamped space.
Heading to Melbourne, Foot Locker’s first ever location Down Under – Northland – modernised their entire core store, coming through with a freshened aesthetic to complement the already stacked inventory. Additionally, the women’s focus also made its way to the sneaker heartland of Parramatta, Sydney, with the expanded store space welcomed via the re-release of sold-out heat.
Meanwhile, the expansion over in Perth kicks on, with the Booragoon store gifting the first 50 visitors to its new women’s space with special custom Foot Locker tote bags.
For too long, women in the local sneaker community have had to put up with low stock numbers on small sizes (and even no small sizes in some cases) and limited selections. With over 80 locations across the country, Foot Locker will continue to bring new and exciting women’s installations and experiences to other stores, meaning more heat for smaller-sized feet!
And this is just the beginning!