ARTICLE BY Vinny Tang
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First Look: Inside Kanye's 'the Life Of Pablo' Pop-Up In Melbourne

The Kanye effect is still alive and well, and the rapper sent fans into a frenzy yesterday when he announced that he would be bringing his The Life of Pablo pop-up concept stores to 21 countries globally this weekend. The Melbourne location was just around the corner from our Fitzroy office, so we went inside before the opening to take some photos before the chaos began.

Check out our photos in the gallery above, and head to the Kanye West website to find the locations of all 21 stores worldwide. To view our on-feet recap from the Melbourne location, click here.

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