17.11.13NewsNike SB
ARTICLE BY S.F.
The Nike Id Experience Familia Skateshop 2
The Nike Id Experience Familia Skateshop 1

Familiia Skateshop & Nike SB: The Nike Id Experience

With seemingly endless possibilities, the magnetic alphabet letters generally found on the household refrigerator, for years has enabled countless tongue and cheek attacks on the humble ice box. Re-appropriating this simple concept of chop and screw signage Send Help, Familia Skate shop and Nike SB presented the 'Nike ID Experience' allowing participants to mash together their own magnetic creation. Check out the brief video below of some of the handywork from the night and look to try your hand at the real thing now at Nike ID.  News via Quincey Design.
https://www.youtube.com/embed/bveFL3W0Qxo

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