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Extra Butter 'vanguard' Scavenger Hunt Recap

Thumbextra Butter Vanguard Scavenger Hunt 6Thumbextra Butter Vanguard Scavenger Hunt 6
Extra Butter Vanguard Scavenger Hunt 6
Extra Butter Vanguard Scavenger Hunt 5
Extra Butter Vanguard Scavenger Hunt 4
Extra Butter Vanguard Scavenger Hunt 3
Extra Butter Vanguard Scavenger Hunt 2
Extra Butter Vanguard Scavenger Hunt 1

The sneakersphere is a magical place where creativity and cool shit flourishes. When a brand collaborates with a retailer, all that is incumbent on both parties is to put the sneaker up for sale. A lot of the time, that's all that would be necessary to sell it. Extra Butter could have taken the chill route with their new collection, but they decided to splash a bit of cash and have a bit of fun. Over the weekend they ran a couple of real life scavenger hunts in New York's Central Park and Long Island's Hempstead Lake Park, where participants could track down a case of goodies and activate the opportunity to buy the new colab. It looked like a mad good time for the punters, and you can read about it here and watch the recap video below. Kudos to EB for doing something different!

https://vimeo.com/138353926

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