Extra Butter Go All Out For 'Jones Beach' AF-1 Launch

Renowned for going the extra mile when it comes to sneaker drops, went all out for the re-release of the '' over the weekend. The EB crew linked with SNKRS to convert their Rockville Centre store – located just a short drive from the titular beach locale – into a beach house pop-up, complete with surfboards and a hodgepodge of nautical decor. Hand-dyed tees were up for grabs along with a selection of frosty treats.

The first 50 customers to snag the Uptown retro were transported to East Rockaway Yacht Club, where they joined VIPs  for an epic launch party, which featured a shipping container swimming pool.

The Nike Air Force 1 'Jones Beach' reissue and commemorative Extra Butter summer collection is available right now from Extra Butter's Rockville Centre location.