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Event Recap: The Nike Joyride Lights up Chilly Melbourne

Nike Joyride Run Flyknit Event MelbourneNike Joyride Run Flyknit Event Melbourne
Nike Joyride Run Flyknit Melbourne Cushion
Nike Joyride Run Flyknit Melbourne Chairs 2

Beads ahoy! Thousands of tiny glowing beads filled a chilly Melbourne CBD this week to celebrate the launch of the , latest cushioning technology that’s been 10 years in the making. Hosted at No Vacancy Gallery, the venue resembled the candy-coloured phantasmagoria of youth, each corner of the room lit-up with mountains of Nerd-like orange and blue beads. But the technology on display was far from juvenile, as the Joyride has been specifically developed to transform and respond to your unique running style. It’s what Nike call ‘zonally-tuned pods’, and involves thousands of malleable TPE beads of plastic and rubber that sit inside the midsole to create a luxurious footbed.

Hey, if the Joyride can get our legs moving on a frosty winter’s morning, then best be sure 10,000 beads can pad out whatever arbitrary insecurities you might have about running.

Need more convincing? Take a behind Nike’s latest running technology.

The Nike Joyride Run Flyknit launches globally on August 15.

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