Event Recap: The adidas Ozweego Launch Goes Off in London
One of the most revered Three Stripe 90s classics, the legendary adidas Ozweego made a grand return in London at an exclusive launch party. Attracting the local scene’s movers and shakers, adidas’ Hanbury Street concept space provided the backdrop for the debut of four killer colourways.
It’s safe to say, Ozweego season is now in full swing!
Sneaker Freaker was on hand to capture some of the festivities, with local legend Norris ‘Da Boss’ Windross on the decks spinning 90s classics for juicy throwback vibes all night long.
A huge adiprene sole unit provided the room’s centrepiece, while the rest of the space was reserved for special displays, including a historical retrospective on the evolution of the sports-to-lifestyle classic.
The night was truly a hotbed for some of London’s most-followed fashion influencers, with just about everyone walking away with a pair or two for themselves.