ARTICLE BY Cesca Benson
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Event Recap: Melbourne SneakerHub Launch

SneakerHub, the new sneaker destination by THE ICONIC, celebrated their launch in Melbourne over the weekend, and Sneaker Freaker was on deck to lend a helping hand.

Crowds descended on Heroes Karaoke and Rooftop Bar for the immersive sneaker and streetwear experience, held across the venue’s maze-like four floors. Street level saw guests welcomed by the SneakerHub newsstand, with shelves stocked full of past Sneaker Freaker magazine issues, plus zines and postcards created especially for the event.

Moving upwards, punters could try their hand at the New Balance Gif Booth, take an IG or two in the Champion cherry blossom grove, or check the latest heat on the Reebok shoe train. Taking a step into the future, the freshest adidas drops were given the AR treatment, and highlights from the Sneaker Freaker collection were on show in the AR-chive.

With Tkay Maidza, Khi’leb and B Wise on-board to provide the tunes, and DJs Shelley, Jade Zoe and Klassic on the decks, the good times flowed all weekend long.

Couldn’t make it? Don’t worry, you can peruse the gallery above to soak it all in.

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