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END. Is Launching an Epic New London Store

END. is expanding their empire to the heart of England. The sneaker and menswear hub is setting up shop in Soho, London, in a massive 85000-square-foot space. The location is their biggest yet, and is crazy luxurious — varying shades of marble and woodgrain fittings provide a sense of heritage, while futurism comes from large digital displays and iPads on which customers can shop END.’s vast online offerings.

They even restocked Sean Wotherspoon’s Air Max 1/97 for the launch, although the raffle entries were only for a limited time and have since closed (sorry).

Check out the space here and be sure to visit if you’re rolling around Soho.

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