END. is expanding their empire to the heart of England. The sneaker and menswear hub is setting up shop in Soho, London, in a massive 85000-square-foot space. The location is their biggest yet, and is crazy luxurious — varying shades of marble and woodgrain fittings provide a sense of heritage, while futurism comes from large digital displays and iPads on which customers can shop END.’s vast online offerings.
Check out the space here and be sure to visit if you’re rolling around Soho.