22.04.21NewsConverseSponsored
ARTICLE BY Minh Vuong
Converse All Stars Renew Labs Store Grand Closing
Converse All Stars Renew Labs Store Grand Closing
Converse All Stars Renew Labs Store Grand Closing

Don’t Miss Out on the Grand Closing of the Converse All Stars x Renew Labs Store

Happy Earth Day! Converse are celebrating the important occasion by having their talented All Stars team of young creatives and future leaders open – and close – the Renew Labs store. Everything must go! Including the 80,000 tonne Pacific Garbage Patch that sits underneath the store. Thankfully, shopping at this exclusive pop up requires just an Internet connection and not a boat ride to the middle of the Pacific Ocean! Check out what’s inside.

Converse All Stars Renew Labs

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Visitors who make the (digital) pilgrimage to the Renew Labs store have the opportunity to get their hands on some very special one-off samples and WIP prototypes created by the Converse All Stars that experiment with environmentally friendlier dyeing techniques. Imagine Chucks decorated in AirInk that recycles carbon exhaust into deep black ink. Or glow-in-the-dark paint extracted from naturally occurring Escherichia coli (aka E. coli) microbes.

These techniques, while still in experimental phases, could soon go on to revolutionise how sneakers are made, while also helping to save the planet! And you could be among the first in the world to obtain a pair by donating to Take 3, an NGO focused on ridding the world of plastic waste, who the Converse All Stars have partnered with for this pop-up store.

Also in stock at the Converse Renew Labs store is the latest iteration of the Chuck Taylor All Star Renew Crater. It’s one of the brand’s most sustainable offerings to date, thanks to its minimum 40 per cent recycled material composition (by weight) via its namesake Renew and Crater Foam technologies. All proceeds from the Renew Labs store will go towards Take 3 initiatives. They’re hoping to remove over one million pieces of plastic from the ocean!

The Converse Renew Labs store is open for business – visit it here. The prototype Chucks will be releasing between today, Earth Day (April 22) and World Oceans Day (June 8), so be prepared for the drop, and give generously to Take 3’s eco-conscious cause!

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