Dixie D’Amelio Joins PUMA as Latest Women’s Ambassador
are delighted to announce that social media sensation and music artist, Dixie D’Amelio, has joined their team. On becoming PUMA’s latest women’s ambassador, Dixie said, ‘I am so excited to join the PUMA family. Sports, fashion and music are a major part of my life and who I am, so I am beyond thrilled to be working alongside a brand where all three of these things meet.’
Dixie announced her new partnership with PUMA via Instagram, sporting the new Fierce 2 sneakers in her post. Since then, she has also been photographed wearing the Mayze and RS-X silhouettes.
Expected to become a new global face of PUMA, Dixie will also feature in the Big Cat’s latest women’s platform ‘She Moves Us’, which celebrates women moving together to create stronger connections through fashion, community and sport.
Dixie’s music career rose to global fame in June last year with the release of ‘Be Happy’, the song going on to be played over 300 million times. So far, she has been continuing that momentum in 2021, most recently releasing her new tune ‘Psycho’ on July 23.
PUMA have a number of exciting projects planned with Dixie, including her very own collection which is expected to release next year via PUMA and the Foot Locker family!