Actress Deepika Padukone is a household name in India, with her immense popularity in the country reflected by her 60-million-plus Instagram followers. The West may have heard of her through her Hollywood debut in 2017 via XXX: Return of Xander Cage, but her latest endorsement deal will very much likely grow her already sizeable profile globally. She’s announced that she has signed onto adidas as a brand ambassador, joining her husband Ranveer Singh and a number of other notable Indian celebrities as reps for The Three Stripes.
'adidas has been an integral part of all of our lives. We are all too familiar with its iconic line ‘Impossible Is Nothing’. Having said that, never in my wildest dreams did I imagine that I would be partnering with them one day. I must admit, that today, I feel a small sense of achievement,’ said Padukone on the new deal.
Celebrity endorsement is nothing new for adidas – they were the first to do it decades ago with Run-DMC – but it turns out Padukone does have a connection to sport. Her father Prakash was a champion badminton player in the 1970s and 80s, even attaining World No.1 ranking. These athletic genes passed onto Padukone, who briefly played the sport at a national level.