August sees the launch of the creative competition cutandpaste07.com sponsored by Boxfresh.
The mechanics are simple, take one of the half a million posters distributed through press, stores and on the home page and stick it in the most bizarre/controversial/random or difficult to reach place you can, take a picture and upload it to the cutandpaste07 site. The best entries will be rewarded with hard cash, product and acclaim.
The silhouettes, which are based on classic Boxfresh shapes, are intended to ‘frame’ all that is going on now, whether it is a local club night, latest album release or just some interesting street art…
The campaign which is aimed at the daring creative’s amongst us is set to start in August and carry on through until the end of September. The cutandpsate07 site will be set up so that people can leave comments, rate pictures and discover more about it. After the two month competition is over, the site will transform into an online gallery space for all to see. www.cutandpaste07.com