Customers Forced to do Push-Ups to Crease Air Jordan 1s

If you thought it was rough that Oneness their ‘Not For Resale’ out of the store, you should see this.

Stepping it up a notch, a mystery retailer has made punters do push-ups to crease their new Jays. The tactic is meant to ensure people abide by the ‘Please Crease’ appeal on the sneaker’s toe box.

Naturally, not everyone was keen to ruin their new shoes, and the odd push-up forms that ensued are worth the watch.