Event Recap: Curry Brand and Under Armour Spiced Up the #ShootLikeSteph Contest in Melbourne

Last Saturday, Steph Curry’s eponymous Curry Brand, took over the Princes Gardens basketball court in Prahran, Melbourne, to launch his new Under Armour collaboration with Sesame Street. The venue hosted a 3-point #ShootLikeSteph contest each for the general public and local celebrities, with the latter helping raise funds for local organisation Charity Bounce.

The ‘consumer’ 3-point contest was fiercely contested by the strongest entrants, who were vying for a $10,000 cash prize. Local sharp shooter Zoe Zwerling took home the winnings at the end of the day, edging out two other finalists in a nail-biting championship round.

Meanwhile, celebrities from home and abroad, which included Andrew Bogut, Alex Volkanovski, Tracy Williams, and Corey ‘Homicide’ Williams duked it out in a 3-point shootout of their own. Curry Brand donated $100 for every successful shot made by the celebs to Charity Bounce. In the end, $10,000 was raised, meaning they scored 100 3-pointers!

‘The money raised…will go towards [at-risk youth] crucial basketball engagement, mentoring and employment programs and education pathways,’ said Fernando Reani, Managing Director of Under Armour Australia and New Zealand.

The Under Armour x Sesame Street collaboration has begun releasing (and selling out) directly from Under Armour’s web store, but more colourways are incoming.