Crep Protect’s First Standalone Retail Store Opens in Dubai
Sneaker-care kings Crep Protect have unveiled their first standalone retail spot, located within one of the world’s largest sneaker stores – Level Shoes – in The Dubai Mall. The immersive location offers customers access to Crep’s industry-leading sneaker care products, as well as plenty of planned in-store activations.
The design welcomes customers into a three-dimensional structure, housing the signature Crep Protect waterfall, which provides a backdrop for social media content and driving digital Talkability. Additionally, the brand’s members of staff will be on-hand to offer free product demonstrations and share their expertise and product insight.
The space is designed by architectural and interior experts External Reference, who brought to life the brand’s sister store Presentedby, also located within Level Shoes. The team partnered with Crep Protect to deliver an immersive space that engages consumers, while also bringing together the various elements of the customer experience.
Situated next door to the premium sneaker and streetwear consignment boutique Presentedby, the Crep Protect store will undoubtedly become the go-to hotspot for all sneaker enthusiasts in Dubai. Location: Level Shoes, Ground Floor, The Dubai Mall.
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