adidas Originals and Edison Chen Announce New Partnership
Rumours and speculation that the was the bookend between Edison Chen’s label and the Swoosh have proven true, as Chen has announced a new collaborative partnership with .
The announcement was made on Instagram and looks to be a part of adidas Originals’ 1000 Originals campaign, alongside the likes of IVY PARK, Tyshawn Jones, Ranveer Singh and Goldie.
‘With adidas, we’re creating to inspire. I think the ability to freely create something is one of the reasons why I do this. My whole aesthetic, especially in the past few years, has fully transformed. I haven’t had the chance to create through that lens yet, which is why this collaboration is exciting and nerve-wracking for me because we’re heading in that direction through this partnership. I’m coming in with a new inspiration. I spent the summer in Europe immersing myself in the adidas brand, which gave me a new point of view. The new EDC vibe is more chic than street. After the 20th year, I’m more excited than ever,’ states Chen on the Juice Store blog.
Expect some collaborative footwear and apparel to be debuted during CLOT's SS24 show at Shanghai Fashion Week. Keep it locked to Sneaker Freaker for any updates.