ChinaTown Market Claims NBA Fined Them For LeBron James' Bootlegs
Chinatown Market are taking full advantage of LeBron wearing their bootlegged Chuck 70s in June. After King James announced he was moving to the Lakers, Chinatown Market posted a picture of him with the caption: “LABRON” LIKED OUR CHUCKS SO MUCH THAT HE DECIDED TO MOVE TO LA SO HE CAN WEAR THEM YEAR ‘ROUND!
Then, a couple days later, they posted a mock notice from the NBA, claiming that the league were fining them for violating an ‘anti-tampering rule’.
Now, we’re not lawyers, but we’re 100% sure that the NBA’s jurisdiction doesn’t extend to bootleggers. But still, many people believed it, proving the marketing stunt to be a hit.
Furthermore, Chinatown is now holding a sale to help them pay their imaginary fine.
But don’t be mad; Nike played a similar trick when they claimed that the Air Jordan 1s was banned from the league (it wasn’t) and are still cashing in on the scandal today.