Check Out How Melbourne Celebrated New Balance’s Grey Day

This year, dedicated March 15 to their most iconic colourway. Dubbed ‘Grey Day’, the event launched a ‘Legacy of Grey’ and was celebrated in major cities the world over.

We dipped down to the Melbourne event, held under grey skies in a historic grey dome housing hordes of sneakerheads in grey shoes. Inside, we got an up-close look at the new 574, with pairs stationed around the walls and projected onto the 100-year-old ceiling.

With a grey cocktail in-hand (seriously, activated charcoal, we're told) we roved the room and snapped the grey-washed goings-on.

Check out how the night unfolded in the video above, drool over the food, ogle the sneakers, and head over to New Balance online to get personal with the 574.