ARTICLE BY Boon
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store

Check Out Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store Fit Out!
Release: 14 November 2020

Boston boutique Concepts are set to unleash one of their tastiest collaborations yet! The Nike SB Dunk High ‘TurDUNKen’ is fresh out of the oven, and ready to drop at flagship stores worldwide and, as you can see from their fit out in Dubai, they've really gone all out for this one.

Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store
Concepts Dubai's Nike SB Dunk High 'TurDUNKen' Store

As part of their release celebrations, Concepts held a mock duck shooting contest for their customers, with the contestant with the highest score in 30 seconds getting a free pair. Pretty fitting, considering the collaboration takes aesthetic cues from the Mallard duck.

The ‘TurDUNKen’ honours the trifecta between food, football and friendship. Conceptually animated by the Nike Dri-FIT chicken foot sock stuffed inside a duck-inspired Dunk, the collaborative sneaker even comes in turkey wrapping paper. Boxed in wild oven-inspired packaging, the design features all your favourite holiday leftovers (including a family-dinner-themed turkey leg Nerf vortex football).

‘We’ve definitely never taken ourselves too seriously. We’re well-versed in sport. We come from luxury,’ says Concepts Creative Director, Deon Point. ‘The thing with us that always gets overlooked is our sense of humour. We love to have fun.’

Originally made famous by NFL commentator John Madden, Turducken is made from a de-boned chicken stuffed into a de-boned duck, which is then stuffed into a de-boned turkey.

Look for the Concepts x Nike SB Dunk High ‘TurDUNKen’ to arrive on November 14 at Concepts’ flagship stores. However, Concepts Dubai will also have an online FCFS drop, giving global customers a chance to cop.

With a RRP of $249, the collaboration includes the sneaker, oven packaging, chicken socks, and nerf. Additionally, a second drop via Nike SNKRS takes place on November 21, which only includes the sneakers and a traditional shoe box.

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